A&A is the collaboration between Australian industrial designer Adam Goodrum and French marquetry artisan Arthur Seigneur.

“The Bloom cabinet incarnates the collaborative spirit, its melding of high design and fine artisan craft heralding a new era in collectible Australian design.” – Stephen Todd, Design Editor, Australian Financial Review

“The Bloom cabinet is an object of beauty, testifying to the great dexterity of the straw marquetry and its ability to express a real sense of colour. Mastery and art complimenting one another!” – Jean Bergeron, former CEO of Chaumet, co-founder d’Essilor and president founder of Les Grands Ateliers de France

“The Bloom cabinet perfectly illustrates the revival of straw marquetry and symbolises the approach of a collaboration between designer and craftsman who have reclaimed traditional expertise to put at the service of contemporary creations.” – Gérard Desquand, Master engraveur, Maitre d’Art, Meilleur Ouvrier de France, former president of Institut National des Métiers d’Art

“Extraordinary fusion of traditional manufacture and modernism. A magic of colour that makes you want to escape.” – 
Ludwig Vogelgesang, cabinet maker of art and Maitre d’Art.

Adam Goodrum
Australian industrial designer Adam Goodrum has worked with global brands including Cappellini, Alessi and Veuve Cliquot. He was among the first to recognise Seigneur’s unique skill not long after the Parisian arrived in Sydney in early 2015. Goodrum invited Seigneur to collaborate on a reinterpretation of Arne Jacobsen’s iconic Series-7 chair for Cult furniture. The Bloom cabinet is the first of their purpose-designed pieces and marks the beginning of an ongoing collaboration. Goodrum won the triennial Rigg Design Prize in 2015, the highest accolade for contemporary design in Australia. Read more about Adam Goodrum in Australian Financial Review Magazine or PDF.

Arthur Seigneur
In the tradition of 17th century French decorative arts, Parisian Arthur Seigneur has spent the past decade refining his craft. A graduate of the prestigious École de la Bonne Graine furniture-making school, he honed his hand as an apprentice first to a harpsichord maker, then to a master restorer. But it was while working alongside marquetry artiste Lison de Caunes, grand-daughter of renowned Art Deco designer André Groult, that Seigneur developed the craft which would become his calling: marqueterie de paille – straw marquetry. Watch a video about Arthur Seigneur’s straw marquetry on SBS.

Bloom cabinet 2018
Bloom cabinet, view with doors open 2018
Rye straw, hand-dyed in unique pigments 2018
Bloom cabinet (detail) 2018
A&A – Adam Goodrum (L) and Arthur Seigneur (R) with the Bloom cabinet Milan Furniture Fair, 2018